NEW YORK (Reuters) – FIFA and Netflix (NASDAQ:NFLX) have signed a deal to broadcast the 2027 and 2031 editions of the Girls’s World Cup in the USA, world soccer’s governing physique mentioned on Friday.
FIFA mentioned the Girls’s World Cup would be the first competitors to be acquired in full by Netflix and U.S.-based followers would be capable of watch each match dwell.
The settlement additionally consists of Puerto Rico whereas it is going to cowl all languages, with a twin telecast in English and Spanish within the U.S.
“As a marquee model and FIFA’s new long-term associate, Netflix has proven a really robust stage of dedication to rising girls’s soccer,” FIFA President Gianni Infantino mentioned in a press release.
“Apart from broadcasting the tournaments themselves, Netflix will play a key function by way of bringing the fascination of girls’s soccer to a multi-million viewers within the lead-up to each closing tournaments, thereby enabling us to additional improve their enchantment.”
The 2027 Girls’s World Cup is about to be performed in Brazil between June 24 and July 25, the primary time the match can be held in South America. The 2031 version’s hosts are but to be determined by the FIFA Congress.
Other than dwell protection, Netflix can even produce a documentary sequence within the lead-up to each tournaments.
The deal is the newest in Netflix’s embrace of sports activities, because the streaming service appears to construct on its technique of offering proprietary content material that viewers can’t discover elsewhere.
Netflix mentioned greater than 100 million individuals worldwide tuned in to look at a battle between retired nice Mike Tyson and social media influencer-turned-boxer Jake Paul final month.
The streaming large can even placed on two dwell NFL video games for the primary time on Christmas Day.
Tense negotiations over tv offers for the 2023 version of the match practically led to it being blacked out in key nations, as FIFA offered the printed rights for the ladies’s competitors individually from the boys’s for the primary time.
The match, which culminated in a blockbuster finale between England and Spain, went on to draw document viewership and 12 million tuned in to BBC One to look at the championship match within the UK.
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