NEW YORK – SEEEN plc (AIM: SEEN), a world media and know-how platform specializing in AI-driven video commerce and interactivity instruments, has solid a partnership with US Membership Lacrosse (USCL) to reinforce the latter’s video on-demand companies. The collaboration goals to spice up revenues for USCL by leveraging SEEEN’s Key Video Moments and Shoppable Video Prompts know-how.
USCL, a central hub for the lacrosse group with over 10 million annual web site views, will combine SEEEN’s know-how into its on-line providing at usclublax.television. This platform will combination prime matches, highlights, and interviews, offering a streamlined expertise for customers to entry lacrosse content material. The know-how permits USCL to deepen viewer engagement, promote participant profiles, and enhance participation in tournaments whereas boosting merchandise gross sales.
The brand new on-demand video service is designed to ship an enhanced viewing expertise, enabling followers to shortly discover and luxuriate in lacrosse content material. Furthermore, the partnership is ready to offer USCL with worthwhile information on content material efficiency, aiding within the optimization of merchandising and promoting methods.
SEEEN’s CEO, Adrian Hargrave, expressed enthusiasm concerning the partnership, highlighting the potential for elevated group engagement and income technology for US Membership Lacrosse. Hargrave emphasised the advantages of the Key Video Moments know-how in making lacrosse matches and associated content material extra accessible.
Denis Noonan, CEO of USCL, praised the collaboration with SEEEN as a essential step in advancing USCL’s improvement. Noonan underscored the rising demand for video content material amongst followers and the chance to monetize content material extra successfully than on social platforms. The partnership additionally opens doorways for future developments, corresponding to direct video contributions from followers and athletes.
The alliance between SEEEN and USCL displays a rising pattern of sports activities organizations turning to superior applied sciences to reinforce fan experiences and industrial alternatives. Because the partnership unfolds, each entities anticipate a optimistic affect on the lacrosse group and their respective progress trajectories. This information relies on a press launch assertion from SEEEN plc.
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