Apple’s Mainland China shipments drop 25% in This autumn amid powerful competition- Canalys

Investing.com– Apple Inc (NASDAQ:AAPL) noticed its smartphone shipments in Mainland China drop sharply by 25% year-on-year within the fourth quarter of 2024, in line with a analysis report from Canalys.

Regardless of delivery 13.1 million models throughout its conventional high-demand quarter, Apple confronted stiff competitors from home manufacturers, inflicting its market share to fall to 17%, down from 24% a yr earlier, Canalys report acknowledged.

This decline underscores the rising stress on Apple as Chinese language opponents, similar to Huawei and Xiaomi (OTC:XIACF) Corp (HK:1810), proceed to strengthen their foothold within the premium smartphone section.

The general Mainland China smartphone market confirmed indicators of restoration in 2024, with annual shipments rising 4% to 285 million models, following two years of decline. Canalys attributed this progress to strategic investments, technological innovation, and authorities subsidies, which helped stimulate demand throughout all worth segments.

Within the fourth quarter of 2024 alone, shipments rose 5% year-on-year to 77.4 million models, pushed by year-end promotions and high-end product launches. Vivo led the marketplace for the yr with a 17% share, delivery 49.3 million models, adopted carefully by Huawei with 46.0 million models, which recorded a strong 37% progress year-on-year.

Xiaomi additionally carried out strongly in This autumn, delivery 12.2 million models, marking the best annual progress amongst high distributors at 29%. OPPO secured fifth place with 10.6 million models shipped, reaching an 18% improve from the earlier yr.

Canalys analysts highlighted that the restoration was “structurally wholesome,” pushed by value-added merchandise and innovation, together with foldable designs and developments in AI-powered working methods. Wanting forward, the market is anticipated to surpass 290 million models in 2025, supported by favorable macroeconomic circumstances and additional authorities subsidies, in line with Canalys.

The report underscores the intensifying competitors in China’s smartphone market as home gamers ramp up their choices to problem Apple’s dominance within the high-end section.