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BERLIN (Reuters) – German on-line retailers final 12 months eked out slight income beneficial properties for the primary time since 2021, an business physique mentioned on Thursday, citing greater financial savings which are giving Germans extra confidence to spend.
The BEVH affiliation, whose members embody Zalando, Amazon (NASDAQ:AMZN)’s German unit and mail order group Otto, mentioned 2024 gross sales of products in e-commerce in Germany rose 1.1% to 80.6 billion euros ($84.0 billion), together with value-added tax.
In a joint projection, BEVH and the EHI retail institute mentioned quicker development was on the playing cards with 2025 gross sales of products seemingly up 2.5%.
Digital gross sales of providers resembling journey and live performance tickets, a a lot smaller market in German e-commerce, continued to rebound from a stoop through the COVID-19 pandemic however the restoration was slowing, with development of 6.1 % in 2024 in contrast with 12.7% in 2023 and 39.9% in 2022.
“E-Commerce is again within the constructive, regardless that shopper sentiment in Germany continues to be down,” mentioned BEVH President Gero Furchheim.
“Many shoppers have constructed monetary reserves due to a excessive financial savings price,” he added.
He cautioned that 2025 enterprise may nonetheless be negatively affected by uncertainty from the upcoming German common elections and geopolitical tensions.
($1 = 0.9597 euros)
