Kantar house owners plot £5bn sale of Worldpanel information division

The house owners of Kantar Group, the worldwide market analysis agency, are to discover a £5bn-plus sale of the division which provides closely-watched information on the efficiency of Britain’s supermarkets.

Sky Information has learnt that Kantar’s Worldpanel arm might be put up on the market later this yr.

The transfer, which has but to be formally authorized by Bain Capital and WPP Group, Kantar’s house owners, would go away the corporate as a pureplay model technique consultancy.

Kantar Worldpanel is within the course of of mixing with Numerator, a US-based enterprise which was acquired in 2021.

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Banking sources stated on Sunday evening that the Worldpanel enterprise may fetch effectively over £5bn in a sale.

That would go away the Kantar model technique enterprise to be listed or bought individually, in accordance with the sources.

Alternatively, Bain Capital and WPP may elect to drift your entire group as an alternative of pursuing the Worldpanel sale.

Bankers have but to be appointed to deal with any public sale.

A sale at a bumper valuation would ship a uncommon piece of excellent information to WPP, which has seen its shares hammered amid doubts about its technique in a advertising providers trade more and more prone to disruption by advances in synthetic intelligence.

Kantar and Bain Capital have been contacted for remark.