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Phoenix Group, the FTSE-100 pensions supplier, is plotting to rebrand itself utilizing the historic Commonplace Life title it acquired 4 years in the past.
Sky Information has learnt that Phoenix, which has a market worth of over £6.2bn, is drawing up plans to drop the present title of its listed holding firm in favour of that of Commonplace Life, which traces its roots again to the 1820s.
Metropolis sources mentioned an announcement was possible concerning the name-change within the coming months, though they insisted {that a} remaining determination had but to be taken.
If it does go forward, it will see the Commonplace Life title returning to the London Inventory Trade for the primary time since Commonplace Life Aberdeen made the ill-advised determination to vary its title to the often derided abrdn in 2021.
Responding to an enquiry from Sky Information, a Phoenix Group spokesman mentioned: “Our model technique should help our enterprise technique and that is stored beneath overview.
“Commonplace Life is a powerful model with 200 years of historical past and the model we’re utilizing to develop our enterprise throughout three markets.
“You will have seen at our latest AGM we modified our articles of affiliation to permit us to rebrand with board approval, quite than shareholder approval.
“This board approval hasn’t occurred.”
He declined to touch upon the corporate’s future intentions.
