Apple dealing with hurdles in adapting Baidu AI fashions for China, The Info studies

(Reuters) – Apple (NASDAQ:AAPL) and Baidu (NASDAQ:BIDU) are working so as to add AI options to iPhones offered in China, however are dealing with hurdles that would harm the tech large’s cellphone gross sales within the nation, The Info reported on Wednesday.

The businesses, that are adapting Baidu’s massive language fashions for iPhone customers, are grappling with points such because the LLMs’ understanding of prompts and accuracy in responding to frequent eventualities, in accordance with the report.

Apple and Baidu didn’t instantly reply to Reuters’ requests for remark.

Gross sales of iPhone in China slipped 0.3%, whereas rival Huawei posted a 42% surge in gross sales within the third quarter, analysis agency IDC had stated in October, as competitors intensifies on the planet’s largest smartphone market.

Apple’s long-awaited iPhone 16 launch in September had drawn scorn in China for its lack of synthetic intelligence options.

Additionally, Apple’s privateness insurance policies don’t enable assortment of information from iPhone customers who make AI-related queries, however Baidu desires to avoid wasting and analyze this knowledge, in accordance with the report.

Baidu’s most superior mannequin, Ernie 4.0, is being employed as the inspiration for Apple’s genAI providers on the iPhone, Mac and iPad, The Info stated, citing folks accustomed to the matter.

Siri can even use Baidu’s AI fashions, in accordance with the report.