LONDON – MicroSalt PLC (AIM: SALT), identified for its full-flavour, low-sodium salt, has introduced a provide settlement and preliminary order with Canadian clear label meals firm Hippie Snacks. The partnership will introduce MicroSalt’s product into Hippie Snacks’ distribution community, which incorporates e-commerce platforms reminiscent of Amazon (NASDAQ:AMZN) and Thrive, in addition to bodily shops like Goal (NYSE:TGT).
The CEO of MicroSalt, Rick Guiney, expressed enthusiasm in regards to the collaboration, highlighting the alignment of each firms’ missions to supply more healthy meals choices. The rollout is ready to start with an preliminary product within the first quarter of 2025, with plans to develop to as much as eight totally different stock-keeping items (SKUs) over the next 12 to 24 months in each Canada and the US.
Hippie Snacks, primarily based in Burnaby, British Columbia, is a Licensed B company that prioritizes moral and accountable snack manufacturing, utilizing high-quality, non-GMO, and whole-food substances. The corporate started with natural tortilla chips and has since expanded its vary to incorporate quite a lot of plant-based crisps.
MicroSalt’s patented expertise produces micron-sized salt particles that ship the identical style as common salt however with about 50% much less sodium, addressing public well being issues over excessive sodium consumption. With the World Well being Group aiming for a 30% discount in world sodium consumption by 2025, MicroSalt is positioned to satisfy the demand for more healthy options within the meals market.
The corporate holds two U.S. patents, in addition to patents in China, Mexico, and Australia, and has a number of patent functions pending in different jurisdictions. This expertise creates a excessive barrier to entry within the reduced-sodium salt market. MicroSalt goals to capitalize on the rising low sodium market and probably enter the bigger salt market with its three-pronged advertising technique concentrating on B2B meals producers, B2C markets, and e-commerce clients.
This announcement is predicated on a press launch assertion and displays the present enterprise technique of MicroSalt because it seeks to develop its attain and influence within the wholesome meals sector.
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